Methods
| Method | Setup | Latency | Reliability |
|---|---|---|---|
| Web SDK | JavaScript snippet | Real-time | High |
| Pixel | 1x1 transparent GIF | Instant | Medium |
| Postback | Server-to-server | Real-time | Highest |
Common Fields
| Field | Description |
|---|---|
event | Conversion event name (default: “conversion”) |
payout | Amount paid to media buyer |
revenue | Amount charged to advertiser |
sale_amount | Total sale transaction amount |
currency | Currency code (e.g. USD, EUR) |
coupon | Coupon or promo code used |
adv_sub1-5 | Custom advertiser sub-parameters |